OVERWIEV
Honest Greens, founded 2017 in Barcelona by Christopher Fuchs, Rasmus B. Bobjerg, and Benjamin Bensoussan, operates 30+ locations across Spain (Madrid, Barcelona, Valencia) and Portugal (Lisbon, Porto, Cascais).
January 2025: Strategic investment from Act III Holdings (Ron Shaich, Panera founder) to fuel UK, France, USA expansion.
Fast casual healthy model emphasizes open kitchen, local/organic ingredients, zero additives. 2025 revenue: €283M (YTD estimate). Ticket medio: €12-15.
London debut confirmed, Paris next.
Proprietary HonestOS tech powers operations. Sustainable focus: 85% local produce